Breaking into a new account
How agents get a first case with a surgeon who already has a rep, and earn the second one.
SurgXchange connects experienced surgeons with medical sales professionals through structured, paid 30-minute educational exchanges. You can also book calls with experienced distributor agents who have built their own territories. Your host is your teacher, not your customer. You take what you learn back to your own market.
Medical sales professionals are measured on clinical credibility, but most of their training comes from the product side.
The result: longer sales cycles, weaker credibility, uneven performance, and wasted time on both sides.
Real surgical insight, without product promotion, purchasing influence, or consulting arrangements.
Hosts open 30-minute blocks on their own calendars. Reps choose a host, pick a time, and send their questions ahead so the session starts with substance.
Surgeons and agents share only the blocks they want and can change them anytime.
Every booking includes the rep's topic, so the surgeon knows the questions before the call.
Date, topic, and length are documented for both sides.
A private 30-minute session between one rep and one surgeon.
A surgeon teaches a small team at once. Useful for onboarding new hires together.
Open sessions on a set topic, such as OR workflow or how value analysis committees decide.
Every host has a profile with their specialty, experience, and the topics they teach. Filter by specialty or host type, then book their next open window.
Hosts connect the calendar they already use and choose when they're available. Reps only see open 30-minute windows, and every booking lands on your calendar with the rep's questions attached.
Tell us your specialty, practice, and the topics you can teach. We review every host before approval.
A short written agreement sets your flat per-session fee and the education-only rules.
Link Google, Outlook, or iCloud, then pick the days and times you'll take 30-minute calls. Busy times are hidden automatically.
Reps book open windows. You get a calendar invite with their topic, and you're paid for every completed session.
Surgeons teach the clinical side. Experienced distributor agents teach the field side: how to build a territory, run an agency, and support cases. Book them the same way, 30 minutes at a time.
How agents get a first case with a surgeon who already has a rep, and earn the second one.
Moving from a W-2 role to 1099, setting up an entity, and building a multi-line bag.
What to look for in a distribution agreement, and how to pick lines that complement each other.
Tray management, loaner logistics, and being useful in the OR without being in the way.
Vendor credentialing, VAC submissions, and getting a new product approved for use.
When to add a rep, how to ramp them, and how to keep them productive.
Every session is specialty-specific. These are examples of what reps ask about.
Surgeon-industry interactions are closely regulated. SurgXchange is designed around those rules from day one.
Sessions are for teaching. No product promotion, no purchasing influence, and no consulting arrangements.
Surgeons are paid a flat rate for their time, set in writing and never tied to case volume or product use.
Every session is logged by date and topic. No patient names or identifiable details are shared.
Agents share know-how, not pricing, commission rates, customer lists, or any manufacturer's confidential information.
Team plans start at five seats. Use them to onboard new hires faster, prepare reps for a product launch, or move a team into a new specialty.
Something else? Email ryan@surgxmedical.com
Yes, when it's set up correctly. Hosts are paid a flat, fair-market-value fee for their time, set in a written agreement. The fee never depends on purchases, product use, or referrals, and every session is documented.
No. Reps are matched with surgeons outside their own accounts. That keeps every session clearly about education and protects both sides.
Either. The host chooses, and the calendar invite includes the call details.
Included sessions are available for your membership year. Unused sessions don't carry over when you renew.
The session goes back to your balance and you can rebook with the same host or another one.
Cancel at least 24 hours ahead and nothing is used. A missed session without notice counts against your balance, because the host held the time.
Every host applies and is reviewed before approval: credentials, specialty, experience, and a signed host agreement with the education-only rules.
Yes. Many reps expense it, and agencies or manufacturers can buy Team seats. If a manufacturer pays, host fees may be reported under federal transparency rules.
Ryan founded SurgX Medical, a spine device distributor with teams in Colorado and the Washington, D.C. area. SurgXchange grew out of a problem he saw every time he hired a rep: the fastest learning came from surgeons, and there was no good way to get it.
The leading surgeon–sales education exchange, where reps learn directly from surgeons and earn better conversations, stronger credibility, and real trust.
Every plan includes 30-minute sessions with surgeons and distributor agents across all five specialties. Book them anytime during your membership year.
For reps who want a surgeon on call a few times a year.
For reps building a territory or learning a new specialty.
For agencies and distributors onboarding or developing reps.
Each session is 30 minutes. Included sessions are used within the membership year. Surgeon hosts are paid a flat fee per session, never tied to product use or purchasing.
Sales professionals can reserve a founding annual membership. Surgeons and experienced distributor agents can apply to host paid sessions on their own schedule.
ryan@surgxmedical.com